taken from the "Madonna Ultiography Collectors Guide"
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"Promotional Madonna" covers the whole spectrum of promotional-music and memorabilia, from those one-off acetates through to easily acquired various artist.
For ease of reference I've split this large topic into two main sections. The first being "Testing And Promoting", which covers the actual record company issues, covering acetates, other test pressings, along with extensive 'SAM' and 'WEA' promotional coverage. The final part is dedicated to Madonna "Media Promotionals" and includes all known record store memorabilia including counter stands, posters, display flats, etc.
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TESTING AND PROMOTING
ACETATES
Probably the rarest type of music pressing, with often only a single copy manufactured. These pressings are made to test an eventual release, pressed in 7", 12" and 10" vinyl format - irrespective of their eventual pressing size. Because they are pressed for test purpose they tend to be constructed from slightly thicker plastic or even metal and often may only be playable on one side only. If two sides are requested, a set of two discs may be pressed. Some acetates come with a test report and other biography. Which ever form these appear they instantly become a valuable collectors item and, with the increasing use of digital technology, production can be checked without the need for making acetates, making this format increasingly scarce. UK acetates seem to be the rarest throughout the world, with only a handful actually materialising, with America producing the majority.
CDR
One other acetate format, which first surfaced in 1996 are CDR's - 'recordable compact disc'. These fairly scarce pressings generally appear to have been manufactured within the U.S.A. and are definately generating collector interest and can sell at over £100 each. Dispite their dubious origination I will include all details known, and will definately be looking further at these particular pressings. Beware when buying these, always get authenticity, CDR's are easily made!
Known 'CDR's'
- "Now I'mFollowing You" (8-track w/ back inlay)
- "Bedtime Stories".
- "Human Nature" (single-track - '7" Mix')
- "You'll See" (2-track - 'Spanish Version' and a regular version and comes with 'F/S' and title sleeve)
- "Veras" (single-track 'Warner Bros In House Studios')
- "Veras" (single-track 'Borrklyn Recording')
- "Love Don't Live Here Anymore" (single-track - 'Edited Version')
- "Love Don't Live Here Anymore" ("Early Morning Dub - 10.05" w/ custom inlay)
- "You Must Love Me".
- "Don't Cry For Me Argentina".
- "Ray Of Light" (CD album w/ special insert)
- "Frozen" (2-mix with special photo insert)
TEST PRESSINGS
The next collectable stage in record manufacture are test pressings, and as is obvious by their title, these are produced for general sound quality testing before production commences. Test pressings bear more if not total resemblance to their eventual format release and so far come in two types: those produced for standard black vinyl issues and those for picture discs; the latter being far more common.
BLACK VINYL TEST PRESSINGS
Black vinyl test pressings are practically nonexistent, with to my knowledge only five 'U.K. made' releases materialising. These have white labels with NO printed text or catalogue
numbers, with identity found through the scratchings on the vinyl. All are scarce with as little as five made of each. Known pressings include: "Holiday" 12", "Into The Groove" 12", "Borderline" 12", "Vogue" 12" and "Deeper And Deeper" 7".
NOTE: Here and abroad, many white label pressings do exist, and although pressed on black vinyl, these are not actually black vinyl test pressings or, white label test pressing, but white label promotional releases. Within the UK, black vinyl promos with a 'white label' and 'SAM' catalogue prefix are soley pressed for promotional use and certainly not pressed for testing. All are fully featured later in this section.
PICTURE DISCS TEST PRESSINGS
First materialising for 'Like A Prayer' in 1989, with the last one coming out for "Crazy For You" in '91, picture disc test pressings had surfaced perpetually. Pressed in either 12" or 7", they fall into three groups: clear vinyl, coloured vinyl and uncut. The latter being extremely rare.
CLEAR VINYL
- The primary test pressing, so are of fairly in-superior construction. Made of a very thin, flexible 'clear vinyl' - although the actual play area should be unmarked. Produced only for 12" and shaped format, with "Justify My Love" being the first, followed by "Crazy For You" '91reissue. Clear vinyl test pressings are 12" in diameter, irrespective of eventual format.
COLOURED VINYL
- Produced before pressing commences, these are not actually coloured vinyl but coloured paper within clear vinyl: picture discs without pictures. Only 'white' pressings have actually surfaced, first appearing in early 1989.
Coloured vinyl test pressings' should play identically and, be of the same format size as their eventual release. The quality will be as good as a regular pressing. There are mainly 12" format pressed though there is one 7". Finding any of these should not be too difficult, the earliest being obviously more scarce.
UNCUT
- From the title, a description is self-evident, although these are only produced for shaped picture disc format. An unparalleled collectors item, although the sixth and most recent pressing ('Crazy For You '91' reissue) can still be easily acquired. Ready for sale yet uncut, thus picture disc quality is warranted. All but the initial "Crazy For You" are 12" in diameter; "Crazy For you" being a 10" 'square' pressing, and by far the rarest.
Recently, somewhat dubious pressings have surfaced, i.e. 12" 'mustard-green factory test pressing' for "Holiday", 12" 'marbled vinyl' for "Borderline", 12" 'blue vinyl' "Justify My Love" and a 7" 'clear vinyl' for "Dear Jessie". These don't appear be official, apparently pressed within the factory, 'unofficially', and soley for 'money making purposes only', most went to Japan for quick sale. So always check for correct catalogue number and, always inquire about originality with other collectors (or dealers).
...MEDIA TESTING
'Media Test Items' are basically any non music items made for test purpose, unfortunately there does not appear to be a great deal of these such items available for sale.
MEDIA TESTPRESSINGS
- ARTWORK BLANK: made for the 12" "Erotica" picture disc.
- CIBACHROME PRINT PHOTOGRAPH: 20" by 18" full colour top quality test print for the "Like A Prayer" album sleeve. Actual origin unknown.
- LAMINATE: "Thanks For The Ride": full frontal nude made for 'SEX' (well not literally).
"PROMOTIONAL-ONLY NOT FOR SALE"
Without a doubt, Promotional-Only music and media memorabilia offers excitement to most collectors and for many reasons. I guess rarity being paramount, with often only a handful produced. An amazing array of incomparable picture sleeves, label designs and mixes also draw collector-attention, with "Not for sale" intensifying this further.
The main and official UK promotionals are directly empathised with 'Sire' records, namely 'WEA' and 'SAM', which between them produce all promotionals. Others like, 'DMC', 'Prime cuts' and 'Music Factory', etc., although offering a vast range of remixes, megamixes and medleys don't actually appear to be classed as totally official. For this reason they are not listed within this part of "Promotional Madonna", but are featured in "Section 21" of the book.
'SAM' PROMOTIONALS
The title: 'SAM', I have given to all U.K. pressings which carry this as a prefix to the catalogue number. To date there are four formats bearing the 'SAM' prefix: 12" vinyl, video, cassette and compact disc. "Its That Girl" and "She's Breathless" - video and cassette commence this section, followed by 12" vinyl, compact disc and any other video. All pressings are featured within the "promotional listings" at the beginning of "Promotional Madonna", although additionally, I have tried to give a little extra relevant information throughout "SAM".
IT'S THAT GIRL & SHE'S BREATHLESS
Produced to promote Madonna's world tours: 'Who's That Girl' in 1987 and 'Blond Ambition' in 1990. A compilation of her most popular tracks, squeezed on to audio cassette and video. Many of the video tracks are 'promotional-only' versions and can not otherwise be found elsewhere. Both include Madonna picture covers and carry all logos associated with 'Sire' and 'Warner Bros.' - giving total authenticity. BEWARE: there are bootleg copies in existence, these apparently have very poor quality covers - as if photocopied. There labels should give another sure sign of un-authenticity.
IT'S THAT GIRL
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"It's That Girl", the ultimate rarity of all 'SAM' pressings. Issued to promote the "Who's That Girl - World Tour", both formats, cassette - 'SAM379' and video - 'SAM380' came in a white card cover with "You Can Dance" style Madonna picture, which can be found in reverse on the back cover.
Fourteen tracks were included: "Holiday", "Lucky Star", "Like A Virgin", "Material Girl", "Into The Groove", "Angel", "Dress You Up", "Borderline", "Live To Tell", "Papa Don't Preach", "True Blue - Remix", "Open Your Heart - Remix", "La Isla Bonita - Remix" and "Who's That Girl".
More recently both formats have dropped quite drastically in price and getting a copy won't cost the earth, anymore.
SHE'S BREATHLESS
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"She's Breathless", likewise issued for the "Blond Ambition - World Tour", in cassette - 'SAM683' and video - 'SAM684'. The former in a silver-blue sleeve, the latter in pink, both with 'oval' - "Hanky Panky" style picture.
The video included eighteen tracks: missing out only the first two from "It's That Girl", but including "Causing A Commotion", "Like A Prayer", "Express Yourself", "Cherish", "Dear Jessie" and "Vogue".
The cassette however carried twenty tracks, with "Holiday" and "Hanky Panky" making up the difference. Either format is still fairly common, so should not cost quite as much as "It's That Girl". I look forward to any further compilations!.
'SAM' WHITE LABEL 12"
Often mistaken for white label test pressings, though their correct title can only be 'white label promotionals'. Pressed for promotional use only - as their labels clearly state; these have a distinctive white label inscribed with black wording, including 'SAM' prefix. Generally issued in a plain white card sleeve; the exception being "Don't Cry For Me Argentina" which came in a magnificent black sleeve with large white titles. These pressings have attracted increasing interest throughout the years, if not solely through their limited pressing, then also through a variant of remixes. All are listed within the promotional listings, but I have also included this rather spicy "insight" into every one of these little collectables.
AN INSIGHT...
"Holiday" - 'SAM238' appears to be the earliest known pressing, followed by "Into The Groove" - 'SAM251' which coupled "Holiday". "Spotlight" - 'SAM412', or "Dubs Sampler" as it is otherwise titled, surfaced in 1987. Issued to promote the "You Can Dance" album, carrying four 'DUB' mixes: not 'Single Edits Of Album Remixes' - as can be found on other promotional issues. The 'Dubs' included: "Spotlight", "Holiday", "Over And Over" and "Into The Groove".
Two years later saw the release of a further two: "Cherish" - 'SAM568' and "Keep It Together" - 'SAM641'. The former included an 'Extended version' as its solo track and is now as sought after as the three previous. "Keep It Together" initiated the first of the 'easy-to-find' issues, itself including six mixes of what turned out to be a non A-side release in the U.K.. The mixes included: '12" Remix', 'Dub', 'Extended Dub' - a very scarce mix, '12" Mix', 'Bonus Beats' and 'Instrumental'. This particular release is often sold as 'withdrawn', although as 'promotional-only' and not actually released in the first place, it would be kind of difficult to withdraw!.
1990 surfaced two more: "Vogue" - 'SAM659', a duet of '12" Version' and the 'limited edition - 'TX ' mix - 'Strike A Pose Dub'. This was followed by the even more interesting and fairly scarce - one sided "Justify My Love" - 'SAM738', which included a unique '7.43' remix.
Next emerged "Erotica" - 'SAM1103', "Deeper And Deeper" - 'SAM1118' and a 'red vinyl, double-12"' for "Fever" - 'SAM1131'. "Erotica" included just two mixes: 'Album Version' (512) and 'Instrumental' (512), which was swamped by the six mix "Deeper And Deeper" with 'Edit' (4.51), 'Shep's Deep Makeover Mix' (9.06), 'Shep's Classic 12"' (7.25), 'David's Klub Mix' (7.38), 'David's Love Dub' (5.35) and 'David's Deeper Dub' (5.22). Finally, in first position with thirteen mixes, "Fever", which included: 'Hot Sweat 12" Mix' (8.33), 'Shep's Remedy Dub' (4.29), 'Dub 1' (2.56), 'Dub 2' (5.03), 'Bugged Out Bonzai Mix' (4.48), 'Peggy's Nightclub Mix' (4.55), 'Radio Edit' (5.11), 'Murk Boy's Miami Mix' (7.07), 'Murk Boy's Deep South Mix' (6.28), 'Album Version' (5.00), 'Oscar G's Dope dub' (4.55), 'Back to the dub 1' (5.02) and 'Back To The dub 2' (4.52). All 'Dubs', excluding the '4.52' mix appear to be unique to this pressing
Swiftly followed in 1994 by a five track "Bedtime Stories" - 'SAM1526' and five track "Human Nature" - 'SAM1653', both taken from the next album "Bedtime Stories". From "Bedtime Stories" onwards, 'Maverick' logos were included within the label design.
1996 saw the world re-release of "Love Don't Live Here Anymore" - 'SAM1800', although a non U.K. commercial release. Three fab 'Mark P' remixes were on offer: 'Mark's Full On Vocal 10.20', 'Mark's It's A Girl Dub 8.02' and 'Mark's It's A Boy Dub 9.37'; the labels on this promotional release were pressed on the wrong sides. Finally, "Evita's" "Don't Cry For Me Argentina" - 'SAM1982' gave rise to the black sleeve, black labelled three-tracker, with rather dancy radio-friendly: 'Miami Mix 6.55', 'Miami Mix Edit 4.31' and 'Miami Spanglish Mix Edit 4.29'. The latest album 'Ray Of Light' produced five promos so far. "Frozen" - 'SAM 3173' initiated three great remixes: 'Extended club mix 11.17', 'Stereo MC's Mix 5.45' & 'Meltdown mix long version 8.10', followed byfour for "Ray Of Light" - 'SAM 3248' features 'Calderone Club Mix 9.29' & Album Version 5.21', the second, 'SAM 3248' came with 'Sasha's ultra Violet mix 10.45' & 'William Orbit's Liquid Mix 8.06', the third, 'SAM 3268' which included 'Sasha's Twilo Mix 10:58' and 'Victor Calderone Drum Mix 5:26', while the last 12" included 'Sasha's Strip Down Mix 5:00' and 'Orbit's Ultra Violet Mix 6:59'
'SAM' COMPACT DISC PROMOS
The least ambiguous promotional format, simply because of its limited appearances. Only issued twice; the first which promoted the 1991 "Holiday" release - 'SAM800', a single track issue including the rather unique 'Radio Remix' and, special promotional sleeve. The other issue: "Ten Titles To Fall For" - 'SAM916', a 'WEA / SAM' various-artists compilation included a mix of "Vogue".
OTHER 'SAM' VIDEO
There seems to have been just one other 'SAM' video issue, a 'trailer' for the "Girlie Show" - 'SAM1352'. There does not appear to have been any kind of picture sleeve with this issue, probably just a 'stickered' card casing.
'WEA' PROMOTIONALS
Released primarily for use in promoting through record stores - hence their "Instore" title. I have classified 'Instore Promotional Video' into three main music catagories: video single, Madonna-only compilation and various-artist compilation.
There also appears to be three other video types, notably: interview, solely advert / trailer and film related. The former are included within "UK Promo Listing". The latter featured within "Girl On Film", with adverts and trailers included where applicable. All three types may also feature with in any of the initial-three music related video.
'WEA' INSTORE VIDEO
Released primarily for use in promoting through record stores - hence their "Instore" title. I have classified 'Instore Promotional Video' into three main music catagories: video single, Madonna-only compilation and various-artist compilation.
There also appears to be three other video types, notably: interview, solely advert / trailer and film related. The former are included within "UK Promo Listing". The latter featured within "Girl On Film", with adverts and trailers included where applicable. All three types may also feature with in any of the initial-three music related video.
VIDEO SINGLE
- Video singles are fairly scarce, even more so if you looking for some kind of picture cover issue. Though picture cover issues do exist, "Into The Groove" for example, a plain white - 'stickered' card casing is more likely. Generally, only a single track is included - often repeated continuously, although some do include additional tracks, "Like a Prayer" for example, or, an advert or trailer.
MADONNA ONLY
- The rarest type of promotional video appear to be those carrying a collection of Madonna tracks - a Madonna-only compilation. I know of only two: the first issued in 1990, an eleven-track sampler for "The Immaculate Collection" video, and a five-track issued to promote the "Erotica" album, although actually released for the single release of "Rain"; this included the videos for "Bad Girl", "Fever", "Erotica" and "Deeper And Deeper", with "Rain" additionally slotted between each one
VARIOUS ARTIST
- Various artist compilations are the most common, issued periodically to promote any 'WEA'- related band or singer, which when appropriate, nearly always include Madonna. Advert or trailers may also appear on these compilation videos.
Don't expect flashy cover designs, the regular, 'stickered' track listing and catalogue number is totally exceptable, anything more elaborate is obviously a bonus.
Finally, there has also been an 'advert / trailer-only' video issue for "True Blue", this being the only one I know of.
'WEA' INSTORE PROMO CASSETTES
'WEA' - Instore cassettes are still a fairly scarce promotional source. By far the rarest are those issued before 1989. These include "True Blue", issued on cassette number 12 and number 14. The cassettes consist of a plain grey body and clear & black stickered casing. On the sticker are the words: "SPECIAL W.E.A. INSTORE CASSETTE", "TWELFTH (THIRTEENTH, etc.) IN A SERIES OF MANY" and "DEAR DEALER PLEASE PLAY AS MUCH AS POSSIBLE". All tracks featured are printed on a slip of paper folded into the case.
The next type of Instore issue, once again a various-artist compilation of: "New Releases" - as the cassette and cover states. Equally informative "Not For Sale Promotional Only" and "Play Loud & Often" also appear as part of their plain blue printed cover. The former warning is also printed on the white cassette bodies. All track listings appear on the inner cover, along with a catalogue number on the spine. In general, these cassettes include one or two Madonna tracks, and the earliest confirmed issue appears to be "Express Yourself", although I have heard that "Who's That Girl", issued in 1987 may also exist.
'WEA' TAPE TO TAPE PROMO CASSETTES
Similar in use to Instore cassettes, 'TAPE TO TAPE' cassettes differ in that they are a Madonna-only compilation, and do appear to be very scarce indeed. The first was issued for "She's Breathless", a five-track; and the next was a full fourteen-track for "Something To Remember". The "Breathless" issue includes "He's A Man", "What Can I Lose", "I'm Following You - Part 1", "I'm Following You - Part 2" and "Vogue". This consists of a plain sleeve with typed-style wording, including "WARNER BROS CHROME" and "TAPE TO TAPE" logo. The 'TDK' - 'SA60' cassette body carries a small "Madonna" sticker.
"Something To Remember" included a sleeve similar to "Breathless" with distinctive logos and all track titles printed. The cassette body is this time made by 'BASF', a chrome - 'heavy duty' type with long, titled stickers. Both releases, being issued on commercial cassettes, like that of "Santa Baby" issued in the States.
There have been three more, all issued for "Evita" album and all carrying similar characturistics. The first was titled "Madonna" and included "ASIAH" 3:32, "DCFMA" 4:28, "YMLM" 2:50, "Hello And Goodbye" 1:47 and "Waltz For Eva & Che" 4:11. The next was titled "Evita" and included "DCRMA" 5:31, "Santa Evita" 2:30 and "Latin Chant" 2:10 and carried a "W0 384 CD" catalohue number. The last was titled "Don't Cry For Me Argentina" and carried just this track. All came with plan titled inlays with "Tape To tape" and "WEA" logos and come with stickered 'BASF' cassettes.
'WEA' CHOPEMOUT PROMO CASSETTES
'WEA' - Chopemout cassettes are titled so, because this is the name of the manufacturer that is found on the cassette inlay. I know of two so far, the first was "I'll remember", and featured seven tracks, five of "I'll Remember", one "Secret Garden" and "Why's It So Hard". All mixes were listed with track times and the formats where they were intended to appear on the final releases. The cassette was recorded on one side only and has a small 'Madonna' sticker along the top edge (identical to the later "Tape To Tape" promotionals). The inlay includes all titles and track listing as well as 'WEA' logos on the spine and under the track listing. The other promo cassette was also one sided, issued for "You Must Love Me" and came in plain sleeve with "Madonna" and track title only, along with "Warner" logo. The cassette was identical to the other and included a single '3:07' mix. Both are very hard to find so expect to pay £20 for an original in mint condition.
'WEA' NEW RELEASES PROMOTIONAL COMPACT DISC
Another various artist compilation format that included Madonna. These consist of a thin plastic jewel casing with a fairly plain blue and white card cover which carries "Warner Music United Kingdom New Releases" title and obligatory "Play Loud And Often". Both the sleeve and very plain disc carry promotional catalogue numbers and "Promo Only Not For Resale" wording.
I know of only four issues to date: "Erotica" - 'PROMO CD 37', "Deeper And Deeper" - 'PROMO CD 39', "I'll Remember" and "One More Chance" - 'PROMO CD 92'. I expect many more Madonna tracks have been issued on this format and hope to be able to give reference to all within the next 'Ultiography'.
'SIRE' PROMOTIONALS
'SIRE' PROMOTIONAL COMPACT DISCS
As already mentioned, compact disc promos have been around since 1991, issued initially for "Holiday", with the 'SAM' prefix, then again one year later on 'New Releases' format. But the first 'Sire' promotional compact disc wasn't released until 1995. It was issued to promote the single, "Take A Bow", and have been issued pupetually since.
In general these carry just a single mix, often an 'edit', although "Don't Cry For Me Argentina", for example, carried two mixes. As well as their 'DJ' or 'DJ2' prefix slipped at the end of the commercial 'W----' catalogue number, these may also have unique disc designs: "Human Nature", "Bedtime Stories" (DJ) or aqua-blue "Ray Of Light" being perfect examples.
Don't expect special picture sleeves, even, where an advert states: "promo CD with p/s" , as these pressings, where issued with a picture sleeve, may come only with the commercial one: "Human Nature" or 'DJ2' "Bedtime Stories" for example. At best these come with a 'promotional titled' sleeve: "Take A Bow" with blue card insert, "Oh Father" with light-blue sleeve, "One More Chance", which includes a card insert cover and album-style casing or "Ray Of Light" 'CDDJ' with special blue title sleeve. For a promotional variation sleeve try "Don't Cry For Me Argentina". Most should include some kind of press release, although these are generally a basic one page affair.
JUKE BOX SINGLES
Juke box singles are a relatively new promotional format, promotional in an advertisement sense also, because these pressings are pressed to promote Madonna music despite being available for all to here. These pressings, although fairly easily acquired, are unique in that when they first appeared , commercial singles were already being fazed out. Hence, most later-released juke box singles were not otherwise available in 7" vinyl. These included "Bedtime Story", "Human Nature", "You'll See", "Oh Father", "One More Chance", and possibly "You Must love Me", "Don't Cry For Me Argentina" and "Another Suitcase In Another Hall". "Fever", the first ever juke box single, "Secret" and "Take A Bow" were available commercially, although in picture disc only.
Juke box singles don't have any kind of picture cover, simply a plain paper sleeve, and, as far as I know, don't even come with any sort of press release or 'WEA' information, although a small titled card which slips into the machines index may be included. The actual discs are totally different to commercial pressings; their larger inner hole being the first feature, and totally black vinyl label - in general, with the design being pressed straight into it - finishing easy distinction off nicely.
Two slightly irregular pressings, possibly more scarce still, are "Oh Father" and "Secret".
These pressings are fairly scarce, but do crop up at reasonable prices, but beware, some may have come from juke boxes, and have been badly scratched.
PRAYER BOX-SET
The 'jewel in the crown' of all UK collectables, "Like A Prayer" box-set - 'MER 0272'. A beautiful eleven by eight inch - 'jeans' picture cover box. Simply lift of its lid to reveal a copy of the compact disc and cassette along with an enamelled badge, two colour photo slides, two eight by ten inch press photographs, a press release and reprinted copy of her interview with 'Rolling Stone' magazine (March 24th) in its original sleeve.
Issued only to influential music persons. With a limited run of only one-thousand copies, this really is an absolute rarity. 'A lifetime treasure for any worthy pirate'. Over the last few years though prices have dropped, bringing it within many collectors price-range: shop around!.
though not cheap! (I am looking for one so please, if you have a spare one, let me know)
LUCKYSTAR 'TV' PREFIX
Originally appearing in late 1983. Apparently re-released again just a few months later with only very small typographical differences!. The 'TV' "Lucky Star" 12" was issued as 'promotional-only', although this is not stated anywhere within the pressing. Copies are easily identifiable by a colourful, "Madonna" and "US-Remix" - 'stickered' white sleeve and 'TV' prefix following the 'W9522' catalogue number. Many copies are floating around, which has kept its value reasonable.
MEDIA PROMOTIONALS
PRESS KITS AND PRESS RELEASES
Issued by music companies to promote a forthcoming 'music' release. These were also issued for film, video and cinema release (which are featured within "Girl On Film").
A press release, or number of information sheets put together as a press kit are sent to influential persons within the music industry and music stores, or simply slipped in with the promotional pressing. Most press releases comprise of single sheets of biography and maybe a photograph; these are the type generally slipped in with a promotional pressing.
The addition of a fancy folder, black-and-white or colour (10"x8") photographs or video stills forms a kit - or even a box-set. The latter seem to appear mainly for album and film release. As far as I know, all 7" singles sent out as promotional with a press release simply carry a small "Promotional-Only, Not For Sale" sticker, which although adds some value, certainly dose not warrant the term 'promotional copy' - unless it carries sleeve or disc printed differences, like American pressings for example.
One other type of press release recently brought to my attention was an 'EPK': 'Electronic Press Kit' - basically a promotional video; this one issued for "In Bed With Madonna".
DISPLAYS
From the relative exclusiveness of press information emanates an almost 'larger-than-life' advertisement campaign. Ultimately offering collectors a whole barrage of interesting memorabilia, as well as a feast of information: whether true or false. I hope to have covered all possible forms of collectable advertisement within this guide.
...RECORD STORES
Record store displays must be the most stimulating and faithful of all. Designed to grab ones attention and, of course ones cash. These can be as simple as a single poster or a card stand-up, or as complex as a wall-to-wall display. I have even heard of a walk-in card display complete with shelving, although what can you expect from the Americans!. Full size stand-up card Madonnas seem to be very popular collectables, along with a whole multitude of smaller card stand-ups - which are generally associated with singles and, carry relevant designs. A whole multitude of posters and cardboard wall displays surface periodically, as do bundles of record sleeves - unused and sealed are favoured.
Other more irregular items include: pillar displays, picture cubes, cardboard foldout cassette boxes, mobiles, stand-up displays carrying dummy cassettes, compact discs and singles and, box displays designed to carry a specific release. whether acquired through serious creeping to counter staff or bought from collectors, these make even the smallest collection appear complete.
What ever is produced by 'Sire', 'Maverick' or 'WEA' should include some kind of logo or other authentication, i.e. be official.
Don't forget to check out video stores and newsagents, book stores, etc. - I've acquired some great posters and laminated displays from local corner shops. Cinema also generates interesting collectables, especially large cardboard displays and film posters (see "Girl On Film").
...WALKING THE STREETS
Walking the streets - more so in the larger cities, can bring another source or memorabilia to attention: fly posters. These are the posters produced by record companies, usually 60"x40", depicting picture cover or similar design and often include release information. Stuck down very well with paste, so buying unused would be more sensible. Just the other day (well quite a while now) while walking home from a night club I could not help but notice a giant "Body Of Evidence" billboard poster - I did try to pull it down but the thing was well and truly stuck!.
Other promotional posters exist. Always check if they are promotional-only or simply shop-sold posters - i.e. not issued solely for promotional use, such as those sold in 'Athena', etc.. Promotional posters often include unique designs and release information - dates etc.
COUNTER STANDS
- "MATERIAL GIRL" - SHAPED (featuring pics of the 12", "Virgin" LP and "Madonna" EP vid)
- "GAMBLER" - titled: "Bet You Can't Live Without It"
- "LIVE TO TELL"
- "LIKE A PRAYER" - 'CUTOUT' gold logo design w/ 'dummy' LP CASS & LP CD cases
- "LIKE A PRAYER" - 'CUTOUT' white design w/ 'dummy' 7" sleeve
- "DEAR JESSIE" - 'CUTOUT' sleeve design' w/ 'dummy' 7" sleeve
- "I'M BREATHLESS" - 'CUTOUT' 'Breathless' design w/ 'dummy' LP CASS & LP CD cases
- "VOGUE" - titled: "OUT NEXT WEEK"
- "VOGUE" SLEEVE DESIGN 'CUTOUT' w/ dummy 7" sleeve
- "HANKY PANKY"
- "JUSTIFY MY LOVE"
- "RESCUE ME"
- "HOLIDAY" '91 - SHAPED (14")
- "EROTICA"
- "DEEPER AND DEEPER"
- "BAD GIRL" (11")
- "FEVER" (12"/8") with release details
- "RAIN"
- "I'LL REMEMBER" (16"/12")
- "SECRET"
- "TAKE A BOW" (16"/12")
- "Bedtime Story" (16"/12")
- "HUMAN NATURE" - SHAPED (16"/12")
- "YOU'LL SEE" (16"/12")
- "OH FATHER" (16"/12")
- "ONE MORE CHANCE" - SHAPED
12" SQUARE FLATS
SINGLES
- "Express Yourself" - unique design
- "I'LL REMEMBER"
- "BEDTIME STORY"
- "HUMAN NATURE"
- "OH FATHER"
- "One More Chance"
- "YOU'LL SEE"
- "ANOTHER SUITCASE IN ANOTHER HALL"
ALBUMS
- "Bedtime Stories"
- "Something To Remember"
- "Evita"
OTHER LARGE STANDS
- "YOU CAN DANCE" 2' square W/ 'dummy' LP sleeves
- "IMMACULATE COLLECTION" - 'CUTOUT' head shaped for album
- "LIKE A PRAYER" - 'CUTOUT' 'jeans' design for album
- "SOMETHING TO REMEMBER" 5' shaped display of album cover
FULL SIZE STAND-UPS
- "BREATHLESS MAHONEY" 5' 4" high (LTD. TO 300)
- "EROTICA" / "SEX" 4' high - "Holiday" '91' design
- "BREATHLESS" & "BIG BOY" 5' high
- "EVITA" & "MADDY" shaped stand-up
BOXES ETC
- RECORD DISPLAY BOX for '1986 re-release' W/ dividers for all six 7" SINGLES
- RECORD DISPLAY BOX for '1986 re-release' W/ dividers for all six 12" SINGLES
- SHOP CUBE 12" square for "The Immaculate Collection"
- SHOP CUBE 12" square featuring various Madonna albums
- MOBILE, large two-sided for "Dear Jessie" & "Like A Prayer"
- FOLDOUT CASSETTE BOX for "Dear Jessie" & "Vogue"
- EVITA WINDOW STICKER, 20"/7"
For the latest update see the new "1999/2000 Madonna Ultiography Collectors Guide"
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