There are so many Swiss Instore promo videos, check out the Madonna Ultiography handbook, or MIS for full list. All appear scarce but can be acquired for as little as £10.
"RARE SWISS ELLEN BETRIX PROMO VIDEO", Here is the Swiss made promotional video for the Switzerland Max Factor, or Ellen Betrix as it's called in Switzerland (and Germany!). These are mega mega rare, actually owned by 'huge' Spanish collector, Miguel Vicens', and a real beautiful item! The video is 30 minutes long and comes in great promotional sleeve.[IMAGE HERE] | [IMAGE HERE]
Japan has produced a handful of promotional CDs and all are now rare! The most collectable seem to be one of two compilation CD albums but other album CD promos has also surfaced and do fetch very high prices.
"Beautiful Stranger/Ray Of Light", This is another rare CD single from Japan. Comes with great full colour p/s in jewel casing.
"Top Hits 1999", This is a rare promotional compilation album with full picture sleeve. There are a number like this one and all fetch quite high prices; these all include at least one Madonna track, with "Beautiful Stranger" appearing on this one.[IMAGE HERE]
"One More Chance", This is a great promotional item from Japan. I recently saw it on sale/auction on the Japanese Web site of Cubic Records, see links page for their banner. This CD is RARE and appears to be mint. Includes full picture insert cover, back cover and some kind of calendar insert. I'm sure there are many more Japanese promo CDs like this one, feel free to inform me of any you know [IMAGE HERE] | [IMAGE HERE] | [IMAGE HERE]
"Like A Prayer", This is a mega rare promotional album with full picture sleeve. [IMAGE HERE]
"1983 - 1989", This is a mega rare promotional album with full titled custom sleeve and backing sleeve. Seems to be the most sought after Japanese promotional CD of all. Comes with variety of tracks from '83 to '89:
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This is a rare Girlie Show Tour jacket from Australia and certainly rare. This is apparently limited to twenty only and beautiful. 
This is just one of a few different pieces of tour clothing, a beautiful denim jacket issued to crew only.
This is another tour jacket, this ones a bommer style jacket. issued to crew at the 'Blond Ambition Tour' in 1990 and is now rare. This currently sells from £80 upwards according to condition.
An interesting promotional CD single issued for Secret in USA. This is different because it has blue disc and card sleeve instead of regular promotional disc design and plain sleeve. Issued for airplay only...
This was issued by 'Maverick' to promote the album Ray Of Light and was just one of many promotional items issued by Madonna's record company. This is a body tattoo, as seem on Madonna in the Frozen video (as the biog on the reverse of this tattoo clearly states).
This is a rare and official promotional box set issued for the release of the film staring Madonna, 'Body Of Evidence'. This includes plastic bottle of wine, handcuffs, candle, etc. These can be found still, and will cost about £75 mint! 
This is a mega rare and totally official promotional box set issued for the release of the album 'Like A Prayer'. It consists of a fabulous card picture box, with open out lid that shows the contents: photocopied press release, which is actually the 1989 feature from Rolling Stone magazine; also includes a copy of the CD, cassette, two photographic slides and a metal badge. If complete expect to pay from £150 to £300 for an opened copy, to well over £500 for a sealed box!.
This is a mega rare and totally official 'Truth Or Dare' lamp. Issued possibly for promotional use only? and is a real beauty, and very hard to find. Expect to pay a high price for this collectable. (from the collection of Steve Caraco)
This is a rare and official promotional box set issued for the release of the film staring Madonna, 'Truth Or Dare'. This comes with garter and T shirt and possibly more, all wrapped in a great card box exterior. 
A beautiful and now infamous promotional LP from America. This is a great white vinyl promotional only pressing of the album 'Like A Virgin' issed back in 1985. This is now rare and sells from £45 upwards, depending on condition. Comes with gold tonel stamped cover.
I spotted this press kit, it was issued for the album and includes a copy of the album on CD, sealed, and includes a single press release, nice!
MADONNA/BETTE MIDDLER 'WEA PROMO' CD Folder released for a German TV Show! On the outside there are some 'HARIBO' GUMMIBEARS' fixed to the folder: inside there is both a Madonna and Bette Midler promo CD. The Madonna CD is the regular Euro promo CD! This is a very rare promo press kit, totally unique!
These are two scarce promotional badges issued for the film 'Desperately Seeking Susan' back in 1985. Expect to pay around £8 each in mint!
These are a set of scarce coffee coasters with True Blue design!